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Case Studies — Coming Soon :)

The sweet spot of an ideal product outcome
lies where user & business needs meet

My process

  1. Identify & Understand

    • business and user objectives definition
    • gathering of requirements
    • contextual and/or market research
  2. Specify & Design

    • ideation techniques
    • sketching and coneptualizing
    • wireframes and prototypes
  3. Learn & Evaluate

    • validating with stakeholders
    • user research
  4. Implement & Modify

    • experience tradeoffs & final scoping
  5. Review & Test

    • A/B Testing
    • Site analytics
    • Usability Testing

This is just one of many variations of the design thinking processes out there.
Actually, I drew this more than 8 years ago and it still makes sense.
In reality, it is far from linear and it gets messy.
But that's ok, as long as there's data and understanding of user needs, iteration,
and respect within a cross-functional team all aiming at the same product and business goals.

About

With 7 years in leadership and over 20 in design and development, I bring a diverse skill set that helps me lead cross-functional teams in creating compelling product experiences from concept to launch. By aligning desgin principles and user-centered methodologies with business objectives, I focus on delivering outcomes that matter.
Simplifying complex enterprise products is one of the challenges I thrive on.

My expertise extends to building and nurturing teams, establishing a strong cultural foundation and adapting processes to current needs. As a proponent of servant leadership, I am committed to fostering and environment that encourages personal growth and strive to be a supportive and effective coach for my team.

While my primary focus is leadership, I stay connected to the craft to better understand and empathize
with my team's challenges. I'm always willing to contribute hands-on when needed.

Personally, I'm passionate about art, music, and nature. I enjoy riding well-mannered horses
and sometimes motorcycles — when the horses get rude :)


Need help with putting users in the center of your product development process? Let's talk!

Some of the books I was highly influenced by:

  • "Tribal Leadership", D. Logan, J. King, H. Fisher-WRight
  • "The Design of Everyday Things", Don Norman
  • "The Making of a Manager", Julie Zhuo
  • "Don't Make me Think", Steve Krug
  • "Illusions", Richard Bach
  • "Getting Real", 37signals
  • "Remote", 37signals

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